According to PR Newswire, the renowned African American family organization Jack and Jill has teamed up with Nickelodeon to introduce Our World, a global initiative designed to provide children with resources for engaging in kid-driven philanthropy. The initiative aims to inspire the upcoming generation and equip them with the tools to activate both their individual and collective agency, encouraging kids to take meaningful action.
Our World is a digital destination that serves as a crucial resource for parents and children eager to dive into various philanthropic avenues. With activities such as making a vision board of an ideal future and resources that help kids take action as an activist in their community, Our World creates a fun, interactive, and inclusive space for children of all backgrounds and educational levels. The brand also amplifies the experiences of kids by sharing their stories across Nickelodeon’s platforms.
“With Our World, Nickelodeon is building on its longstanding prosocial legacy and community relationships, harnessing the power of the brand’s iconic franchises and global ecosystem, as well as the expertise of our coalition of partners to upskill, uplift, and empower kids around the world,” said Marva Smalls, Executive Vice President, Public Affairs, Nickelodeon and Executive Vice President, Global Head of Inclusion at Paramount in a press release. “Through this initiative we will provide accessible pathways to encourage kids to take action, no matter how small, and inspire them to believe they can make a difference.”
For 85 years, Jack and Jill has been committed to serving children and creating opportunities for their growth. President Kornisha McGill Brown expressed her gratitude for the collaboration with Nickelodeon, stating, “The Nickelodeon Our World initiative’s aim of helping children develop a healthy sense of agency and self-confidence aligns with the principles of Jack and Jill of America, Incorporated, and we are happy to expand our reach through this partnership, have a greater impact, as well as celebrate all children—on mission, on purpose.”
Visit the Our World digital destination at Nickelodeon.com.