Spotify is ensuring that the spirit of Black History Month continues all year with an innovative campaign. According to EW, the music-streaming service is debuting a Black History Is Happening Now hub, which will highlight creatives and organizations that will work together to “impart change and spread diversity.”
Each month, Spotify will introduce a different curator, starting with Janelle Monáe, who will be in charge of creating playlists, starting important conversations, and bringing in other material for the hub.
“I am thrilled to be teaming up with Spotify to help kick off an important new initiative celebrating black history and culture through Black History is Happening Now,” Monáe exclaimed to EW. “I’ve always been excited and inspired to try to redefine how we’re seen. It’s important to me to celebrate black history year round and with Spotify’s commitment to honoring the black community all year long and showcasing artists and organizations who are dedicated to imparting change. I felt it was the perfect platform to share my story of Afrofuturism and express my vision and creative ideas.”
Monáe’s takeover, Make You Feel, is happening now on Spotify. From Janet Jackson to Bad Boy, listen to the artist’s eternal and timeless inspirations, along with her favorite rising musicians, such as Chloe x Halle and Jidenna. Below, watch the official trailer announcing the launch of the campaign.
https://www.youtube.com/watch?v=ev2ceTuq8l4
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